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The U.S. Hispanic Market Demographic-on the Move

March 10, 2014 2:13 pm Published by Comments Off on The U.S. Hispanic Market Demographic-on the Move

I often say the Hispanic market in the U.S. has been changing as quickly as it has been growing the last 15 years. One of the biggest ways it has changed is geographic distribution. One only has to take a quick glimpse at the following heat map to understand how the Hispanic population is spreading to what demographers increasingly refer to as “nontraditional” Hispanic markets.

Retailers Target Hispanic Shoppers

January 25, 2014 11:38 am Published by Comments Off on Retailers Target Hispanic Shoppers

A few words used repeatedly start to sound like a chorus when Macy’s talks about unveiling its new line of clothing and accessories with Thalía Sodi, a Mexican pop star: Curves. Prints. Color. And the one perhaps used most, which signals this venture’s true value, is “Latina.” “This is an amazing opportunity to deliver to the Latin consumer,” Ms. Sodi said, who described the brand as “specifically focused” on Hispanics. “The dresses will be stylish and sexy, but not too simple. Colorful prints, nice contouring to flatter the body.” With the collection, the company joins media companies, political parties and other major retailers like Kmart, all of which have been showering attention on the country’s fast-growing Hispanic population

Spanish Will Always Be Critical for Reaching Hispanics Online

August 20, 2013 11:05 am Published by Comments Off on Spanish Will Always Be Critical for Reaching Hispanics Online

Regardless of language preference, for Hispanics there is nothing more culturally relevant than Spanish and the amount to which they use it —and the way they use it— might evolve as they become more acculturated and embrace technology, but research shows Spanish will remain central to their identity. A 2012 report found that “three-quarters of U.S. Hispanic adults prefer to speak at least some Spanish” (75%). The study looked at language usage by generation and confirmed that 45% of third generation Hispanics say they prefer to speak Spanish at least some of the time.

Profile of the U.S. Spanish Speaker Online : A Vote For Spanish Language Website Content

July 11, 2013 3:33 pm Published by Comments Off on Profile of the U.S. Spanish Speaker Online : A Vote For Spanish Language Website Content

Spanish language is key in attracting and leading to action of Spanish speaking internet users here in the U.S. Language represents a strong connection to culture and should play an important role in marketing messages. Among Spanish-preferred it goes without saying that ads in Spanish are critical. What is surprising is that it is also important to bilingual and English-preferred Latinos. Advertising in Spanish makes them feel their culture is respected and they are more loyal to those advertisers.

Why the Latino and Spanish Speaking Consumers Will Revive the American Economy

June 10, 2013 11:52 am Published by Comments Off on Why the Latino and Spanish Speaking Consumers Will Revive the American Economy

Hispanics are still the fastest growing population in the U.S., and their numbers are predicted to soar another 167 percent by 2050. This growth has impacted several key demographic characteristics that are shaping the Latino consumer segment as an economic powerhouse, including higher education attainment, increased workforce presence, higher earnings, and surging buying power currently in the neighborhood of $1.2 trillion. At 52 million strong and growing, Hispanics are also the largest minority group on U.S. college campuses at 16.5 percent, and the number of Latinos with a bachelor’s degree or higher has nearly doubled in the last 10 years. More education means more jobs and higher salaries.

Hispanic and Latino Community Remains Untapped Banking Market

March 7, 2013 1:33 pm Published by Comments Off on Hispanic and Latino Community Remains Untapped Banking Market

Credit unions from the West Coast to the South and the Midwest are waking up to the fact that reaching out to potential Hispanic members is an important part insuring a growth for the industry. According to U.S. Census Bureau estimates, there are roughly 52.0 million Hispanics living in the United States, representing approximately 16.7% of the total population, making people of Hispanic origin the nation’s largest ethnic or race minority. The U.S. Hispanic population is estimated to reach 132.8 million by 2050.

Latino and Hispanic Shoppers are Setting Trends: An Advertising Opportunity for Business

January 9, 2013 1:19 pm Published by Comments Off on Latino and Hispanic Shoppers are Setting Trends: An Advertising Opportunity for Business

U.S. Hispanics are not valued enough by America’s corporations, government and mainstream media. In particular, brand marketers do not take Hispanic consumers seriously enough, especially their buying power or trend setting influence. Although the proportion of U.S. Hispanics is scaling upwards rapidly, corporations and advertisers continue to underestimate the importance of Hispanics as an economic and business development engine. To see an example of the economic impact Latinos can have, one need look no further than their local grocery store aisle, where tortillas, taco kits and salsa outperform hamburgers, hot dog buns and ketchup sales, according to Reportlinker.com’s new market research report, Hispanic Foods and Beverages in the U.S.

The Power of the Latino Voter: Economic and now Political

November 27, 2012 12:51 pm Published by Comments Off on The Power of the Latino Voter: Economic and now Political

Before, during and after the recent 2012 elections, pundits and strategists were stating how important and influential the Latino vote would be in determining the presidential and other state elections. They were right. Now, not only are Latinos, Hispanics and Spanish speakers a powerful economic force in the U.S., they are also a potent political force. The message is clear; "Pay attention to we Latinos". Below Pili Tobar of www.americasvoiceonline.org writes a very good data synopsis of the recent election and how Latinos played a pivotal role. As we know the economic and political voice of this community has and continues to increase dramatically. Pay attention to these trends if you want to see the economic benefits of engaging this community.

Advertisers Need to Know About the Growing Hispanic Market: 6 Key Bullet Points

September 27, 2012 3:45 pm Published by Comments Off on Advertisers Need to Know About the Growing Hispanic Market: 6 Key Bullet Points

It may be a surprise to some, but U.S. Latinos accounted for 11%, or $2.2 billion, of total e-commerce purchases made across the United States in the first quarter of 2012. Most important for the ad industry, much more than non-Hispanics, they are leveraging digital platforms and connected devices to influence their shopping behavior.