Expect more Spanish on your tube of Crest toothpaste. Procter & Gamble Co., looking for ways to boost its sluggish U.S. business, is accelerating its efforts to win over Hispanic shoppers. Using insights turned out by its army of researchers, P&G is tweaking products, re-targeting its marketing, changing its mix of celebrity spokeswomen and making greater use of Spanish on its products. The motivation is simple: Hispanics accounted for more than half of the gains in the U.S. population from 2000 to 2010, according to the U.S. Census Bureau, and their younger, bigger families are a good fit for the maker of Pampers diapers and Tide detergent.
Despite recession, Hispanic and Asian buying power expected to surge in U.S., according to annual UGA Selig Center Multicultural Economy study Release Date: Thursday, November 4, 2010 Athens, Ga. — Although the Great Recession has hit Hispanics and Asians particularly hard, their buying power is expected to grow rapidly over the next several years, according to the annual minority buying power report released today by the Selig Center for Economic Growth at the University of Georgia Terry College of Business.
The biggest mistake a company can make is to view the U.S. Hispanic market as homogeneous. Acculturation levels, language preferences and country of origin make for unique sub-groups within the segment. The Hispanic market's current size is 50 million strong in the U.S. as of 2010 Census.
Florida’s Hispanic/Latino Market The demographics of Florida is undergoing a dynamic change! The Hispanic Population is growing 6 times faster than... View Article
Hispanics will become a major force in U.S. consumer-spending growth over the next decade and beyond. The slowing growth and aging population that characterizes other segments of consumers means that younger and larger Hispanic families will be more vital to future growth in consumer spending than at any time in the past.