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Spanish Language Marketing: The Youthful Hispanic Consumer

May 31, 2011 6:52 pm Published by Comments Off on Spanish Language Marketing: The Youthful Hispanic Consumer

Hispanics will become a major force in U.S. consumer-spending growth over the next decade and beyond. The slowing growth and aging population that characterizes other segments of consumers means that younger and larger Hispanic families will be more vital to future growth in consumer spending than at any time in the past.