In 2018 go deep with the U.S. Hispanic consumer

May 5, 2018

If you had questions about whether the U.S. Hispanic market should be in your marketing sights for 2018, we’re here to answer with a resounding SÍ. We looked at the current AHAA Hispanic Market Guide and it’s clear: the U.S. Hispanic market represents a significant consumer segment that requires a strategic approach. Whether it’s income range, gender… View Article

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The Hispanic Market ‘Long Tail’: Five Hidden Growth Opportunities For U.S. CMOs To Win In 2017

January 20, 2018

This article is by Isaac Mizrahi, co-president, chief operating officer, ALMA. Shutterstock The “Long-Tail Economics” concept was created a couple of years ago by Chris Anderson, former Wired magazine editor and, until today, it’s one of the best descriptors of the impact the digital revolution has had on the business world. In his own words, Anderson defines… View Article

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Internet use among Hispanics

July 10, 2017

In 2015, wide gaps in internet use existed by demographic group among Hispanics, just as there are among all Americans. But in recent years, some of the largest gains in internet use have been among immigrant Hispanics and those who are Spanish dominant. As a result, internet use among Hispanic adults continues to grow, though at… View Article

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Banking: Why Engage Underbanked Hispanics to Differentiate?

February 5, 2017

The under banked, the #1 source of future banking growth, are disproportionately Hispanic. The financial services industry is experiencing serous existential threats due to the commoditization of retail banking products, technology-based disruption of traditional business models and a lack of consumer trust following the 2008 financial crisis. Thus, becoming more customer-centric has become one of the imperatives for banks to differentiate their offering.

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Ticket Outlet Targets Lucrative Latino Market

June 18, 2016

New York firm Schramm Marketing Group has launched Fantástico, a concert, sports and theatre ticketing venture catering to Hispanic Americans. The mobile-optimized site, which will initially offer tickets for events in New York and the surrounding areas, will provide hispanophone consumers with an entirely Spanish-language purchasing process.

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Hispanic TV- Healthy and Stronger Than its English Language Rivals

November 18, 2015

The Hispanic TV networks have in many ways held up better against the encroachment of new media than their English-language counterparts. Spanish-language viewers are much more likely to watch TV programs live than English-language viewers, endearing them to advertisers. And ratings for a number of networks, including Telemundo and Univision Deportes, have risen, a rarity for any channel these days.

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U.S. Hispanic Market and Content Marketing

October 2, 2015

The Hispanic market, namely the young Hispanic market, has recently taken the cord-cutting theory by storm. Spanish is the second most popular language spoken in the United States and this fact is becoming widely evident in the types of shows that the Hispanic market wants to see.

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Dynamic Growth in Hispanic and Latino Purchasing Power in U.S.

August 1, 2015

The United States population of Hispanic consumers wields a formidable combination of fiscal optimism and buying power in excess of $1 trillion, making progressively more acculturated Latinos a demographic capable of shaping the nation’s future economic and marketing trajectory, according to a new report, “Latino Shoppers: Demographic Patterns and Spending Trends Among Hispanic Americans, 8th Edition,” by Packaged Facts. Hispanic buying power is projected to reach $1.3 trillion in 2014, a cumulative increase of around 25%.

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Drilling Down into the U.S. Latino Market

June 4, 2015

The Latino market is poised to spend $1.3 trillion this year and Hispanics will make up 30 percent of the U.S. population by the year 2060, but this is just the tip of the iceberg when it comes to the reasons why no business can afford to ignore this growing segment of the marketplace. Here’s what you need to know.

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Hispanic Population: A Nationwide View Looking Back and Forward

May 28, 2015

From 2000-2006 we saw a dynamic population increase for Hispanics in virtually every state. Only New York had less than a 20% increase in its Hispanic population. 15 states had increases of more than 40% in those 6 years. The Hispanic community has begun to seek out new locations to live and work in recent years. This suggests that the Hispanic community is now found or soon will be found almost everywhere in significant numbers;

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