Hispanic Population Trends
There has been a dramatic increase in numbers of the Spanish speaking community in the U.S. over the last 30 years. In 1990 Hispanics made up just 9% of the U.S. population. By the year 2020 Hispanics are projected to make up 21% of the population. Studies show this trend continuing indefinitely. By 2050 Census estimates the U.S. Hispanic population at 100 million. Because the median age of Hispanic consumers in this country is only 27 (vs. 40 for non-Hispanics) and they live to a median age of 83 (compared to 81 for non-Hispanics), the Latino consumer group contributes 56 years of spending, the longest of all consumer groups in the U.S.
A State by State Look at Hispanic Population Growth
From 2000-2006 we see dynamic population increase for Hispanics in virtually every state. Only New York had at less than a 20% increase in its Hispanic population. 15 states had increases of more than 40% in those 6 years. The Hispanic community has begun to seek out new locations to live and work in recent years. This suggests that the Hispanic community is now found or soon will be found almost everywhere in significant numbers.
Time Hispanics Spend Weekly Using Primary Media
Although there is a common belief that technology is not a big part of the Hispanic community, just the opposite is true. As this study shows Hispanics who use the Internet spend more hours doing so than they watch TV, listen to the radio, or read newspapers or read magazines. (See IAB Report- ‘U.S. Latinos Online: A driving Force’)
Top 25 Hispanic Populations: 2006