International Market & Spanish Language Domains

Notes: (1) Top Ten Languages Internet Stats were updated for May 31 2013. (2) Internet Penetration is the ratio between the sum of Internet users speaking a language and the total population estimate that speaks that specific language. (3) The most recent Internet usage information comes from data published by Nielsen Online, International Telecommunications Union, GfK, and other reliable sources.

New Picture (7)

If you haven’t considered positioning your business internationally, Spanish Language Domain Names will assist you in that strategy.  There is great opportunity to create, solidify and grow market positions in the minds of the Spanish speaking consumer worldwide.  The table to the right lists the total numbers of Spanish speakers by country.

Premium Spanish Language Domain Names ending in .com are now recognized around the world. They convey instant credibility and prestige for anyone searching for information, products or services related to the category defined in the domain name.

Firms all over the world, regardless of country of origin use .com domain names.   This allows businesses to position them to the 30+ million Spanish speakers on line in the U.S. and the 222 million online worldwide as of December 31, 2013;  and up   from 131 million Spanish speakers on line worldwide in January 2009. This is an 69% increase in only 60 months.  This trend suggests the dynamic nature of the Spanish language market online today.

The chart to the left shows the online penetration rate of Spanish speakers in the top 10 Spanish speaking countries worldwide.  There is abundant room for growth in this market due to the great numbers of Spanish speakers who had yet to come online as of December 2013.

In short, Premium Spanish Language Domain Names are extremely brand able and easy to remember they are powerful investments for reaching the 460+ million Spanish speaking people worldwide and the 222 million who were using the Internet as of the beginning of 2014.

Mexico

emarketer-internet-users-penetration-in-mexico-20092015-1-728Mexico has the largest population of any Spanish speaking country; over 110 million persons.  It has tremendous growth in Internet use penetration as this chart shows.  Mexicans look favorably on .com domain names and many Mexican companies use this extension instead of Mexico’s country’s extension.  Therefore a company using a Spanish Language Domain name marketing strategy may reach a huge population of Spanish speakers just south of the U.S. border.

 

 

Spain

Spanish Language Domains
In Spain like in Mexico the .com extension is used with frequency. Many Spanish businesses choose .com domain name extensions instead of or in addition to the country’s .es extension. Of Spain’s 47 million Spanish speakers, 75% or 35 million were online by January 2014.  Projections show a steady growth trend of Internet penetration to continue into the future.  Businesses with an international profile would do well to consider Spain as part of evaluating a Spanish Language Domain Name strategy.

 

Latin America

From 2000 to 2009 Internet use grew 670% in Latin America; in just 9 years.  Internet penetration was just 34% as of the end of 2009 meaning there is a lot of room for increased growth. More recently as Latin American internet penetration has increased so has the number of overall users.  The chart below shows that between 2013-2018 total increase of internet user numbers will grow by 100 million persons and the penetration rate will have grown from 47% to 60%.  This increase is significant.

For businesses currently serving an International marketplace or considering it, Premium Spanish Language Domains can be a powerful addition to your international market strategy.

Linguistic Similarities of Portuguese and Spanish

In some cases Portuguese and Spanish nouns mean the same thing and are spelled the same way.  A common example is “banco” which means “bank” in both Spanish and Portuguese.  There are approximately 273 million Portuguese speakers in the world and 83 million of them are already on line.  For domain names that are the same in Spanish and Portuguese, this is an opportunity to serve dual markets.