U.S. Market

Spanish Language Domains: A great economic opportunity & here’s why

  • 42 million Hispanics are projected to be on line regularly 2015 and their growth will be 4x that of Non-Hispanic  whites (see chart)
  • U.S. Hispanic population is expected to double to 100 million by 2050
  • U.S. Hispanics are digitally savvy, connected and  young; median age 27 (see info)
  • U.S. states have been seeing tremendous growth in Hispanic population (see chart)
  • See: The ‘Anatomy of the Loyal and Lucrative Latino Market’  for a visual overview
  • U.S. Hispanic buying power is surging

Source: University of Georgia

Total Hispanic buying power has grown rapidly. From $212 billion in 1990 to $951 billion in 2008,  $1.4 trillion by 2014.  A 600% increase in just 24 years and twice the growth rate of Non-Hispanics! The business world is targeting this explosive market to reach the Spanish speaking consumer. Using Premium Spanish Language Domains is a powerful tool in this market strategy.

Online, U.S. Hispanics are also the fastest growing segment, demonstrating the highest growth rates in this decade, 7.2%.  Statistics show that 1 in 3 Hispanics are likely to take action after viewing an online banner ad. Hispanics are approximately 2x as receptive to online ads as non-Hispanic audiences. U.S. Hispanics are leading the way for population growth, Internet growth, online video growth, smartphone and tablet penetration and buying power!


U.S. Hispanic Population on the Rise

Source: U.S. Census Bureau

There has been a dramatic increase in numbers of the Spanish speaking community in the U.S. over the last 45 years. In 1990 Hispanics made up only 9% of the U.S. population.  By 2020 Hispanics will make up 21% of the population. Studies show this trend continuing indefinitely growing to over 100 million in total population by 2050 according to the U.S. Census Bureau as seen in the chart to the left.


Internet Use: Hispanics Online

Although there is a common belief that technology is not a big part of the Hispanic community, but  just the opposite is true.  Studies find that Hispanics who use the Internet spend more hours doing so than they watch TV, listen to the radio or read newspapers or magazines. To learn more about U.S.Hispanic / Latino population online read the report: Latinos and Technology Adoption

U.S. HIspanic Internet Users 2009-2014

Why Premium Spanish Language Domains Make Sense

Premium Spanish Language Domains are descriptive, intuitive and memorable.  They often convey prestige and credibility by their nature of specifically defining products, services or industries.

When creating new websites especially Bilingual Websites or Spanish Language Websites, premium Spanish Language Domains are a powerful way to add pull for the Spanish speaker.  Because native Spanish speakers think in Spanish, he/she is more likely to remember your website and refer other Spanish speakers to it if it has a Premium Spanish Language Domain name.

In addition, Premium Spanish Language Domains can be used in compelling online and offline marketing campaigns where a descriptive, intuitive and memorable Spanish Language Domain can be essential to the success of these campaigns.

To a Spanish speaker Spanish Language Domain names are logical and resonate.  They simply make sense!