U.S. Hispanic Population is Young

May 31, 2014

Source: prb.org

There has been a dramatic increase in numbers of the Spanish speaking community in the U.S. over the last 30 years. In 1990 Hispanics made up just 9% of the U.S. population.  By the year 2020 Hispanics are projected to make up 21% of the population. Studies show this trend continuing indefinitely.  By 2050 Census estimates the U.S. Hispanic population at 100 million.  Because the median age of Hispanic consumers in this country is only 27 (vs. 40 for non-Hispanics) and they live to a median age of 83 (compared to 81 for non-Hispanics), the Latino consumer group contributes 56 years of spending, the longest of all consumer groups in the U.S.