In September 1968, Congress authorized President Lyndon B. Johnson to proclaim National Hispanic Heritage Week to recognize the rich culture... View Article
By: Yuan Li | Mar 18, 2019 SoftBank recently announced their new US$5 billion Latin America-focused venture capital fund, the SoftBank Innovation... View Article
Published by Isabelle Mencia on October 14, 2019 US Hispanic marketing trends indicate a niche experiencing explosive growth. All companies, both small and... View Article
By Omni Direct Representing almost one-fifth of the country’s population — and growing 70-percent faster than the general population —... View Article
By Danny Fritz- Forbes Council The Hispanic community is one of the largest, most dynamic consumer bases in the U.S.... View Article
If you had questions about whether the U.S. Hispanic market should be in your marketing sights for 2018, we’re here... View Article
This article is by Isaac Mizrahi, co-president, chief operating officer, ALMA. Shutterstock The “Long-Tail Economics” concept was created a couple of years... View Article
In 2015, wide gaps in internet use existed by demographic group among Hispanics, just as there are among all Americans. But... View Article
The under banked, the #1 source of future banking growth, are disproportionately Hispanic. The financial services industry is experiencing serous existential threats due to the commoditization of retail banking products, technology-based disruption of traditional business models and a lack of consumer trust following the 2008 financial crisis. Thus, becoming more customer-centric has become one of the imperatives for banks to differentiate their offering.
New York firm Schramm Marketing Group has launched Fantástico, a concert, sports and theatre ticketing venture catering to Hispanic Americans. The mobile-optimized site, which will initially offer tickets for events in New York and the surrounding areas, will provide hispanophone consumers with an entirely Spanish-language purchasing process.