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Internet use among Hispanics

July 10, 2017 8:37 am Published by Comments Off on Internet use among Hispanics

In 2015, wide gaps in internet use existed by demographic group among Hispanics, just as there are among all Americans. But... View Article

Banking: Why Engage Underbanked Hispanics to Differentiate?

February 5, 2017 6:04 pm Published by Comments Off on Banking: Why Engage Underbanked Hispanics to Differentiate?

The under banked, the #1 source of future banking growth, are disproportionately Hispanic. The financial services industry is experiencing serous existential threats due to the commoditization of retail banking products, technology-based disruption of traditional business models and a lack of consumer trust following the 2008 financial crisis. Thus, becoming more customer-centric has become one of the imperatives for banks to differentiate their offering.

Ticket Outlet Targets Lucrative Latino Market

June 18, 2016 3:09 pm Published by Comments Off on Ticket Outlet Targets Lucrative Latino Market

New York firm Schramm Marketing Group has launched Fantástico, a concert, sports and theatre ticketing venture catering to Hispanic Americans. The mobile-optimized site, which will initially offer tickets for events in New York and the surrounding areas, will provide hispanophone consumers with an entirely Spanish-language purchasing process.