HEADLINE: U.S. Hispanic Population Reaches 60 Million- U.S. Census

January 31, 2020

In September 1968, Congress authorized President Lyndon B. Johnson to proclaim National Hispanic Heritage Week to recognize the rich culture and contributions of Americans who trace their roots to Spain, Mexico, Central America, South America and Spanish-speaking nations of the Caribbean. Just two decades later, lawmakers expanded the observance to a month long celebration, stretching… View Article

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WHY LATIN AMERICA IS BECOMING THE WORLD’S NEXT TECHNOLOGY MEGA-HUB

January 15, 2020

By: Yuan Li  |  Mar 18, 2019 SoftBank recently announced their new US$5 billion Latin America-focused venture capital fund, the SoftBank Innovation Fund. The fund has a $2 billion commitment from SoftBank itself and is set to invest in tech startups throughout the Latin America region, covering areas like e-commerce, digital financial services, healthcare, mobility and insurance…. View Article

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US Hispanic Marketing Trends You Need to Pay Attention To

January 5, 2020

Published by Isabelle Mencia on October 14, 2019 US Hispanic marketing trends indicate a niche experiencing explosive growth. All companies, both small and large, are starting to pay close attention. Trends are showing that Hispanics are becoming a driving force in the American market. Hispanics were responsible for 81% of US labor force growth from 2008 to 2018 and the… View Article

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THE HISPANIC CONSUMER: 4 INSIGHTS FOR HISPANIC MARKET SUCCESS IN 2019

June 15, 2019

By Omni Direct Representing almost one-fifth of the country’s population — and growing 70-percent faster than the general population — the U.S. Hispanic market is expected to reach $2 trillion in consumer spending by 2024. Many direct-to-consumer marketers know that targeting this demographic can be extremely lucrative and may well be the key to exponential… View Article

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Four Reasons Why Your 2019 Marketing Budget Should Target Hispanics

December 1, 2018

By Danny Fritz- Forbes Council The Hispanic community is one of the largest, most dynamic consumer bases in the U.S. marketing landscape right now. According to Nielsen, in 2016, the nation’s 57 million Hispanics reached $1.4 trillion in buying power. That’s expected to grow to $1.8 trillion by 2021. Hispanics in the U.S. also have the highest… View Article

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In 2018 go deep with the U.S. Hispanic consumer

May 5, 2018

If you had questions about whether the U.S. Hispanic market should be in your marketing sights for 2018, we’re here to answer with a resounding SÍ. We looked at the current AHAA Hispanic Market Guide and it’s clear: the U.S. Hispanic market represents a significant consumer segment that requires a strategic approach. Whether it’s income range, gender… View Article

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The Hispanic Market ‘Long Tail’: Five Hidden Growth Opportunities For U.S. CMOs To Win In 2017

January 20, 2018

This article is by Isaac Mizrahi, co-president, chief operating officer, ALMA. Shutterstock The “Long-Tail Economics” concept was created a couple of years ago by Chris Anderson, former Wired magazine editor and, until today, it’s one of the best descriptors of the impact the digital revolution has had on the business world. In his own words, Anderson defines… View Article

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Internet use among Hispanics

July 10, 2017

In 2015, wide gaps in internet use existed by demographic group among Hispanics, just as there are among all Americans. But in recent years, some of the largest gains in internet use have been among immigrant Hispanics and those who are Spanish dominant. As a result, internet use among Hispanic adults continues to grow, though at… View Article

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Banking: Why Engage Underbanked Hispanics to Differentiate?

February 5, 2017

The under banked, the #1 source of future banking growth, are disproportionately Hispanic. The financial services industry is experiencing serous existential threats due to the commoditization of retail banking products, technology-based disruption of traditional business models and a lack of consumer trust following the 2008 financial crisis. Thus, becoming more customer-centric has become one of the imperatives for banks to differentiate their offering.

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Ticket Outlet Targets Lucrative Latino Market

June 18, 2016

New York firm Schramm Marketing Group has launched Fantástico, a concert, sports and theatre ticketing venture catering to Hispanic Americans. The mobile-optimized site, which will initially offer tickets for events in New York and the surrounding areas, will provide hispanophone consumers with an entirely Spanish-language purchasing process.

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