How to Market to Hispanic Consumers in 2022

July 22, 2022

Source: In order to understand how to market to Hispanic consumers and how it can help your small business, we first need to take a look at the Hispanic community as a whole. The Hispanic population is one of the fastest growing demographics in America, with an estimated purchasing power of $1.7 trillion in… View Article


4 Trends Among Latin American Internet Users That Will Impact the Market in 2022

April 20, 2022

By Valentina Duque, original source: America’s Market Insight Latin America is one of the regions with the highest growth in Internet user populations in recent years. In 2021, Internet penetration in Latin America grew by a massive 2,658%. Internet penetration in Latin America in 2022 currently stands at 75.6%: 10 points above the global average,… View Article


Here’s What’s Driving Latin America’s Rank As The World’s Fastest-Growing Region For Venture Funding

January 21, 2022

Joanna Glasner, Crunchbase For Latin American startups, 2021 was an extraordinary year on the funding front. Venture and technology growth investors poured an estimated $19.5 billion into the region, per Crunchbase data. That’s more than triple prior year levels, which were themselves record-setting. By global benchmarks, it was a particularly impressive showing. Latin America was… View Article


Six Ways To Market To Hispanic Consumers

October 26, 2021

Donald Williams Forbes Councils Member Author, “Eat What You Kill,” CEO of Williams Accounting & Consulting, and Suivant Consulting Successful business owners understand the importance of marketing. For many companies, good marketing strategies can mean the difference between struggling to make ends meet and thriving. It’s not enough, however, to just throw money into a marketing… View Article


Key facts about U.S. Latinos for National Hispanic Heritage Month

September 9, 2021

By Jens Manuel Krogstad and Luis Noe-Bustamante National Hispanic Heritage Month, which begins each year on Sept. 15, celebrates U.S. Latinos, their culture and their history. Started in 1968 by Congress as Hispanic Heritage Week, it was expanded to a month in 1988. The celebration begins in the middle rather than the start of September… View Article


Latin America Ecommerce Forecast 2021

July 14, 2021

Executive Summary While 2020 will go down in history as one of the most tumultuous years for Latin America’s retail industry, it will also be remembered as the year when the region became the world’s fastest-growing retail ecommerce market. How did the coronavirus pandemic impact total retail sales in Latin America? Physical store closures, coupled… View Article


How to Reach the Hispanic Market in 2021

May 13, 2021

As the largest minority market in the country, reaching the Hispanic market is key to unlocking business opportunities no matter which industry you’re in. From auto, real estate, beauty, legal services, and more, Latino consumers are a powerful force to be reckoned with. Keep reading to learn how to reach the Hispanic market in 2021… View Article


Jake Beniflah Talks About The Big Shift To Multicultural Media And Advertising

January 25, 2021

Get ready for seismic changes in multicultural media and advertising, says Dr. Jake Beniflah. Changing demography, emerging technologies and fragmenting distribution systems are transforming the media and advertising industries. Yet marketing to U.S. Hispanics continues to lag, says Beniflah, executive director of the Center for Multicultural Science, a nonprofit, nonpartisan research think tank. He argues… View Article


The $2.6 Trillion U.S. Latino Market: The Largest And Fastest Growing Blindspot Of The American Economy

September 27, 2020

The U.S. Latino market is “growing GDP at 8.6%, faster than China, faster than India, and nobody talks about it,” said Sol Trujillo, Co-Founder of L’Attitude, to a panel of world renowned journalists and economists. Per the recently published 2020 LDC U.S. Latino GDP Report, the size of the U.S. Latino market measured by GDP… View Article


Hispanic Digital Marketing News: The Top 6 Trends you Need to know in 2020

April 28, 2020

As the U.S. becomes an increasingly multicultural country, businesses are recognizing the importance of multicultural marketing to reach this rapidly growing population. While this type of marketing used to be seen as optional, it’s becoming more and more essential for marketing campaigns to include multicultural marketing segments especially as major officials, brands, and industries are… View Article