International Market & Spanish Language Domains

top 10 languages in the internet 2019

If you haven’t considered positioning your business internationally, Spanish Language Domain Names will assist you in that strategy.  There is great opportunity to create, solidify and grow market positions in the minds of the Spanish speaking consumer worldwide.  The table to the right lists the total numbers of Spanish speakers by country.

Premium Spanish Language Domain Names ending in .com are now recognized around the world. They convey instant credibility and prestige for anyone searching for information, products or services related to the category defined in the domain name.

Firms all over the world, regardless of country of origin use .com domain names.

This allows businesses to position them to the 48+ million Spanish speakers online in the U.S. and the 363+ million online worldwide as of March 2020; up from 131 million Spanish speakers online worldwide in January 2009. This is a massive increase in only 11 years.  This trend suggests the dynamic nature of the Spanish language market online today.

The chart below shows the number of Internet users in select Latin American countries.  There is still abundant room for growth in this market due to the great numbers of Spanish speakers who have yet to come online. In short, Premium Spanish Language Domain Names are extremely brandable and easy to remember they are powerful investments for reaching the 500+ million native Spanish speaking people worldwide.


Mexico has the largest population of any Spanish speaking country; over 130 million persons. Therefore a company using a Spanish Language Domain name marketing strategy may reach a huge population of Spanish speakers just south of the U.S. border.


In Spain like in Mexico the .com extension is used with frequency. Many Spanish businesses choose .com domain name extensions instead of or in addition to the country’s .es extension. Of Spain’s 47 million Spanish speakers, over 42 million were online by January 2021.  Businesses with an international profile would do well to consider Spain as part of evaluating a Spanish Language Domain Name strategy.

Latin America

From 2000 to 2009 Internet use grew 670% in Latin America; in just 9 years.  Internet penetration was just 34% as of the end of 2009 indicating lots of room for increased growth.  As Latin American internet penetration has increased in recent years so has the number of overall users.  The chart below shows the number of Internet users projected as of June 2020 in Latin America at over 460 million of a total Latin America population of 631 million; a 66% penetration rate.  This rate  doubles the penetration rate of 2009.  The market opportunity is abundant and will increase as penetration rates and overall Latin American population continues to rise.

Latin American Internet Users - June 2019

Linguistic Similarities of Portuguese and Spanish

In some cases Portuguese and Spanish nouns mean the same thing and are spelled the same way.  A common example is “banco” which means “bank” in both Spanish and Portuguese.  There are approximately 273 million Portuguese speakers in the world and 83 million of them are already on line.  For domain names that are the same in Spanish and Portuguese, this is an opportunity to serve dual markets.