Spanish Language Domains As Marketing Tools On ‘Sabado Gigante’May 7, 2012
Still asking yourself what the value is of a quality Spanish Language Domain in reaching the U.S. and global Spanish speaking market? Check out what one famous multinational company is doing.
Unilever, the world’s third-largest consumer goods company measured by 2011 revenues (after Procter & Gamble and Nestlé) with a market cap of nearly $100 billion and the world’s largest maker of ice cream, is using its Spanish Language Domain and Spanish Language Website offline on ‘Sabado Gigante’ and going after the worldwide Spanish speaking population big time.
The multinational company known for personal care brands such as Dove, Vaseline, Lux and Ponds; foods brands such as, Slim-Fast, Lipton, Hellmans and Bertolli and home care brands such as Comfort, Domestos, Radiant and Surf is marketing its brands front and center in Spanish.
‘Sabado Gigante’, a multinationally airing Spanish language television show that is the longest-running variety TV show in the world, (50 years and running) reaching 100 million Spanish speakers in 40 countries, boldly promotes Unilever’s Spanish Language Website www.ViveMejor.com on its Saturday night staple variety show to its international Spanish speaking viewership.
We have been saying all along that those who are first in will be first served. As more of the worlds 400 million plus Spanish speakers get on line, (approximately 150 million are online already) the economic leverage their buying power offers investments into Spanish Language Domain names and Spanish Language Websites, is incalculable.
Its not rocket science. The formula is simply this: Get educated, make smart decisions, position yourself correctly with the aid of marketing professionals and calculate the cost-benefit ratios. You will be surprised at the business opportunity available to you via an online and offline presence in Spanish using Spanish Language Domains and appropriate Spanish language content and representative graphics. Four hundred million Spanish speakers are waiting to connect with you!